Evaluation question 5:How did we attract/address our audience ?

There are many different ways to attract an audience for your media product ,we used our opinion of the most effective way to attract our target audience which was to produce a high quality film.we firstly identified our target audience which was a similar age group to us young males and females generally older teenagers this was a suitable target audience as our cast was generally made up of teenagers and young adults therefore we believe that our audience will be able to relate to this situation represented in our film opening sequence as we have all heard of young teenagers being abducted through media such as the tv news or newspapers.

To make our film suitable for females we had to use a main character which is joyce,your average teen girl, we also got approval of this factor as we created a questionnaire asking teenage girls if they would prefer to watch a film without female characters? this was our results as you can see 75% of girls will prefer to watch a film with a female character playing a vital role in the production.

we had also done our research into the thinner genre and the sub genre that would most appeal to our target audience is clearly crime thriller and by using this finding we built our film from this factor.

Picking our cast for our movie was also a factor that can affect who is attracted to the film for example the majority of our age group (class) had seen kidulthood which has a majority of teenage actors and is a well known film among teenagers in london,so we mainly choose teenage characters for our main roles as its proven that audience is attracted to actors of the same age, to add realism to our film we couldn't use teenagers as all cast such as the news reporter had to be a middle aged man so we decided to use mr hobbs to appear in our production 

Additionally we researched factors that attract an audience and another very important factor we incorporated in our film was using the same location as our target audience,by filming all our scenes in london the film was given a better sense of realism towards our audience as this would be an area where our audience will know well.

our establishing shot is taken from outside glaxosmithkline in boston manor a well known building in the Brentford area.

when we finished our opening sequence we also further attracted our target audience by posting the video onto one of our members personal Facebook page as Facebook users are mainly teenagers this helped us gain criticism which helped us further develop our film ,

as you can see over 40 people viewed our final product and even 6 took the time to comment and interact with us,this feedback is very important as it could show weather or not your product appeals to your target audience additionally this feedback helped identify that our sound needed to be tweaked as some viewers stated that audio in the film couldn't be heard throughout especially in the abduction scene as the background sound from the motorway nearby overpowered our actors voice , we therefore recorded our audio on an external device and inserted it into our project through iMovie.